If the goal of business is to survive and prosper, then what is the goal of it’s strategy? In Sun Tzu’s, “The Art of War” he offers this advice,
Your aim must be to take All-under-Heaven intact. Thus your troops are not worn out and your gains will be complete. This is the art of offensive strategy. (III.11)
The goal of any business strategy must be “to take All-under-Heaven intact” or, to capture your marketplace. So it goes without saying that a business must have a strategy in place if the business is to compete, survive and prosper.
With an ever changing social media landscape growing by leaps and bounds your business cannot survive without having or developing a social media strategy. And this strategy will not be successful unless there are ways to measure it’s success.
Simple things like being a better listener, communicating effectively, or developing customer interaction can make or break a business. It’s interesting to note that 79% of social media marketers monitor social media for mentions of their business several times a week.
Because of the shear size of social media, tackling all the ways to interact with it can also be overwhelming. Your strategy therefore must include tools that not only measure the success of strategy but also offer integration with automation.
In the infographic below the good folks over at Intuit laid out a 12 month plan, “Path to Social Success in 2013” to boost your business’s social presence. The social media strategy presented shouldn’t just be for 2013, as the title suggests, but should be an integral part of your business’s social media strategy plan for years to come.
Courtesy of: Intuit
How would you rate your business’s use of social media? What social sites are you using to grow your business? Share your thoughts with us below and don’t forget to share if you liked this post.